
The story appears in Lai See, the financial column of the South China Morning Post by Howard Winn. If up actually turns out to be down, here’s why - and how the illusion was pulled off behind the scenes in the Hong Kong market. Compared to the initial share price fixed when Rusal launched its listing on the Hong Kong Stock Exchange on January 27, its best price lift so far this year remains 3% below where it started. The increase depends on where you start counting. According to a press release, the company says its share price “has also increased by 29% to HK$10.50 on 11 November 2010.” Take, for example, the appearance of a surge in positive sentiment in the Hong Kong stock market in recent days. It is the restrictive angle which does the trick.Īnd so it happens that Rusal and its promoters are trying to position the shareholding markets at a peculiar angle from which the company and its share price appear to be taking off.

The illusion is managed by placing the audience within 3 meters of the performer, and at a 45-degree angle of view.

Ed’s famous trick, known as the Balducci Levitation, goes like this: the magician lifts his arms by his sides and his feet appear slowly to rise a few centimetres off the ground, before they return to earth. There are only so many ways a Russian company can make its performance look better to the markets without resorting to magic tricks.Įd Balducci was a well-known American magician, but he died long before Oleg Deripaska, the current chief executive of the Russian aluminium monopoly Rusal, owned anything of significance.
